About Lehona

Founded in 1985, Caluer—the company behind the Lehona brand—is based in Veranópolis, in the mountains of Rio Grande do Sul, Brazil. The idea for the company was born from the founders’ desire to create their own products while staying closer to their three children. In fact, the name “Caluer” is made from the initials of their names.

In the early years, the factory focused on producing lingerie and standard-sized beachwear. Over time, the founders noticed a market gap: clients were looking for larger sizes, but with the same fashion-forward style and premium quality found in traditional sizes. They saw an opportunity to fill that need.

In 2010, Lehona Plus Size Beachwear was born—bringing a new vision to the market. With an emphasis on high-quality design, custom textile prints, authentic Brazilian cuts, and fabrics sourced from the best manufacturers in Brazil, Lehona quickly became known for producing nearly everything in-house to maintain control over excellence.

Now led by the second generation, the founders’ children carry on the vision while still counting on their parents